The market is constantly changing, and the trend is the same.
In line with market trends, the UK is also starting to push for replacement bombs. According to some industry sources, some channel providers in the UK are already selling at once and recommend using refillable or replaceable items. This not only looks at market phenomena, but also the business logic behind it, which is that channels need to switch categories and choose new categories that are more suitable for the trend.
Recently, it has also been discovered that ELF BAR has been promoting replacement bombs in markets such as the UK, Germany, France, and Spain, as well as promoting environmentally friendly and sustainable one-time upgrade categories in line with market trends. Including some traders, there is an increasing demand for small cuts, such as replacement or one-time replacement.
This precisely indicates the direction of the EU and the European system towards making one-time decisions in the critical year ahead. Since the beginning of this year, the European Union and the UK have been very concerned about the environmental issues caused by discarded electronic products. In recent years, the development and growth of new tobacco in these regions have also faced environmental issues related to discarded electronic products. The upcoming "Tobacco Product Guidance Third Edition (TPD3)" by the European Union stipulates that the batteries of disposable e-cigarettes must be manually detachable.
1、 Trends are changing, and channel demands are also changing.
I have been discussing a concept, what is the trend of e-cigarettes?
Before the birth of e-cigarettes, the concept of e-cigarettes first entered the consumer's field of vision, and was favored by the tobacco replacement class due to its convenience and relatively low nicotine content. At the same time, e-cigarettes also have strong social attributes, bringing diverse consumer demands to different groups of people.
The current and even future trends of e-cigarettes should always return to the essence of tobacco, the assistance of quitting smoking, and move towards social health, rather than creating more social problems. Whether it is manufacturers or channel merchants, they all consider whether this product can solve what social demands from the perspective of society and public interest.
The electronic cigarette industry is still an industry that constantly iterates and is validated by the market.
A market test three months ago may lead to the creation of the next round of market blockbusters.
Currently, overseas countries, especially European and American countries, are equally concerned about the environmental issues they face and the impact on young users. Many European countries, as well as countries such as New Zealand and Australia in Oceania, are strengthening one-time restrictions. Alternatively, better measures may be proposed to promote e-cigarettes towards a better direction that does not affect public health, and to help reduce tobacco harm.
Perhaps at this time of the year, it is unknown which future market leader will be, but the companies that are the first to make adjustments, product lines, and market integration testing may have the opportunity to take the lead in gaining dividends in future market share.
For example, according to the news, the UK is currently discussing the issue of one-time use. According to the Guardian, the UK may hold public consultations on plans to ban disposable e-cigarettes. At the same time, the UK government is proposing a "smokeless generation" law that will increase the legal age for purchasing tobacco by one year per year... All of these may lead to a shift in the direction of e-cigarettes.
As a crucial part of the terminal, channel providers are naturally adapting to market trends and selecting products that are suitable for the trend.
Some brands are also adjusting their strategies. Recently, ELFBAR launched a new disposable e-cigarette product, ELFBAR 600V2, in London, UK. The innovative design of efficient recycling function is also to comply with the new policies of the European Union and take an important step towards technological exploration and sustainable development of the product. For example, modifying the battery can be directly disassembled on the recycling side for reuse, effectively alleviating the environmental pollution caused by discarded lithium batteries.
In addition, it is also pushing for a replacement ELFA. Brands such as PEAK BAR and HQD are all developing sustainable products for e-cigarettes and entering the market.
2、 This time we are launching in the UK not only for customer acquisition opportunities, but also to seize the trend!
CVIC is promoting the UK version of the channel special issue "CVIC VAPE", which not only plays a valuable role in channel development, but also guides more products to enter the perspective of channel merchants in the UK market and establishes a wider channel network. It is of crucial significance and value for enterprises to expand overseas markets, reach channels, find corresponding agents, distributors, and retailers, and help establish regional channel networks.
For the supply chain, explore what categories the market needs from it; For channels, discover business opportunities from new trend categories through special issue content, market data, research, product presentation, enterprise advantages, enterprise empowerment, and cooperation models.
1. Verify trends through product launch.
October may be a critical decision-making period for the market, and what new categories are suitable for the market and policy direction each year may be the protagonist of the future.
The ongoing UK version will fully consider market trends, encourage enterprises to adapt to the market and launch good trend products, and then match corresponding channel providers to enter the market.
(Trends need to be advertised and validated)
2. Channels discover business opportunities through this.
Electronic cigarettes are a two-way process, where channels discover new categories and discover terminal business opportunities through product selection.
For channel providers, they need to compare the efficiency of the supply chain; For the supply chain, you need to compare the efficiency of the channel chain. These two should be processes of mutual empowerment and mutual discovery of business opportunities. Whether it's relying on economies of scale, building a private brand, or finding suitable channels to land a brand, the prerequisite is to have access to channels. Either the channels come to your doorstep, or to unleash opportunities for channel merchants to recognize your brand, recognize your products, and seek cooperation to strengthen the market together.
In an era where special consumption has gradually become rational, more and more consumer customers are also forcing channel merchants to change and make changes in product selection. They begin to ask, "What material are you made of?" "How large is this capacity?"... Rather than paying for a premium, they are now more willing to return to functional value, Go and see "Is this thing useful?" "Can it solve the original purchase demand?" "Is it worth this price?" "Is there a more cost-effective alternative?" The more consumers have knowledge and confidence in judgment, the easier it is for some products to return to a more rational state of consumption, including channel merchants who dominate the end market, who are also thinking about this issue.
A business benefits those who understand trends. When "policy oriented consumption becomes rational" becomes a trend, what kind of imagination space will such a business have? Become the person who stands on the trend, relies on basic skills, and opens up new value spaces early on.